Client
HypeSoul was created in 2013. It is an urban media platform that offers content related to music, sports, cinema, and fashion. They highlight emerging French-speaking and international artists. The platform is constantly evolving, both in its media identity and its content.
Concept
For this new video format, HypeSoul is going international! We find ourselves in Athens, in the Agia Paraskevi neighborhood, with Ona. A Franco-Greek rapper, he grew up between Athens and Paris. In this documentary, he guides us through the neighborhood that shaped him, shares his origins, talks about the Greek way of life, and reveals how music entered his life. It’s an opportunity to learn more about the Greek scene through Ona’s perspective.