Client
HypeSoul was created in 2013. It is an urban media platform that offers content related to music, sports, cinema, and fashion. They highlight emerging French-speaking and international artists. The platform is constantly evolving, both in terms of its media identity and its content.
Demande
Create the graphic identity for "Welcome To," which includes the intro, the question screen, as well as an outro and the credit screen.
Concept
For this format, you’ve chosen to highlight the artist's name by animating it, ensuring it stands out from the other elements. The use of color further accentuates this effect, aligning with the HypeSoul graphic charter where typography plays a central role in all visuals.