Client
HypeSoul was created in 2013. It is an urban media platform offering content related to music, sports, cinema, and fashion. They highlight emerging French-speaking and international artists, constantly evolving both in its media identity and its content.
Concept
The elements that should be present in this "capsule" include interview excerpts with the artist(s) and behind-the-scenes moments from the music video shoot. It will show the backstage and how the filming process unfolds. To give the video dynamism, the editing will be synchronized with the music from the clip.