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Siu Ta, a real estate agent with Re/Max in Toronto, approached me to create an engaging promotional video for Simpson Ave. The goal was to showcase the apartment and its surrounding neighborhood to potential buyers, highlighting its unique charm and appeal. My role involved end-to-end video editing, ensuring the final product was both visually stunning and captivating.
Siu Ta, Toronto, CA
September 2024
Planning & Visualization
I began by reviewing all the footage, carefully selecting the best clips to tell a cohesive story about the apartment and its surroundings. My goal was to create a natural flow that would resonate with viewers and highlight the property’s key features.
Editing in Premiere Pro
I worked extensively in Adobe Premiere Pro to bring the vision to life. This included:
-Adjusting the color grading to make the visuals vibrant and inviting.
-Clarifying and balancing audio to ensure a clean and professional sound.
-Adding subtitles to enhance accessibility and make the content easy to follow.
-Selecting and synchronizing a lovely, fitting music track that complemented the video’s tone.
-Fine-tuning the video’s pacing, using subtle speed adjustments to maintain viewer engagement.
The main challenge was to create a video that effectively showcased the apartment's features and the neighborhood in a way that was both informative and emotionally engaging.
The final video showcased the apartment with crisp visuals, smooth transitions, and an upbeat, engaging soundtrack. Subtitles made the video accessible to a broader audience, enhancing its appeal on social media platforms.
A high-quality MP4 video optimized for upload on YouTube and social media platforms.
It was an excellent opportunity to fine-tune my skills in color grading, sound editing, and storytelling.