Client
HypeSoul was created in 2013. It is an urban media platform offering content related to music, sports, cinema, and fashion. They highlight emerging French-speaking and international artists, constantly evolving both in its media identity and its content.
Demande
Create the graphic identity for "Dans les coulisses de..." including the intro, question screen, outro, and credit screen. Then, proceed with editing the various interviews. The video will focus on the series *Power Book IV: Force*, featuring a duo interview with Lili Simmons and Shane Harper.
Concept
In HypeSoul's graphic charter, typography is central to all visuals, with a dominant black-and-white color scheme. For the design of this format, I chose to illustrate the intro with a photograph of the interviewed actor, accompanied by typographic animation that plays with deformation, inclination, and rotation.