Client
HypeSoul was created in 2013. It is an urban media platform that offers content related to music, sports, cinema, and fashion. They highlight emerging French-speaking and international artists. Constantly evolving, both in its media identity and in its content.
Demande
Create the graphic identity for "Welcome To," which includes the intro, question screen, outro, and credit screen.
Concept
In HypeSoul's graphic charter, typography is central to all visuals. For this format, I focused on animating the artist's name to highlight it and make it stand out from the other elements. To make it even more prominent, I added a unique color specifically for it.