Client
HypeSoul was created in 2013. It is an urban media platform that offers content related to music, sports, cinema, and fashion. It highlights emerging French-speaking and international artists. Constantly evolving, both in its media identity and its content.
Demande
Create the graphic identity for "Behind the Scenes of..." including the intro, the question screen, the outro, and the credits screen. Then, proceed with editing the different interviews. Finally, produce the video focusing on the TV series P-Valley season 2, featuring an individual interview with Elarica Johnson.
Concept
In HypeSoul's graphic charter, typography is central to all visuals, with a dominant use of black and white colors. For the design of this format, I chose to illustrate the intro with a photograph of the interviewed actor, accompanied by a typographic animation that plays with deformation, tilt, and rotation.