Visual Identity

Logotype

Date :
February 2022
client :
Dandy Bears
lieu :
London, UK
VIDÉASTE :
modèle :
Client
Dandy Bears is an NFT project offering a range of concepts based on the creations of the PuppetWorks studio (Lord of the Rings: Gollum, Apex Legends: Gridiron, Final Fantasy XV…).
Concept
The client wanted the logo to be exclusively typographic. Considering this request, I chose a font that would be visible and readable. I opted for Montserrat Black because there is no variation between the thick and thin strokes, making it perfect for use as a flaticon or webclip. To make it stand out, I decided to add an element—a tie—to highlight the "dandy" aspect.
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