Client
HypeSoul was created in 2013. It is an urban media platform offering content related to music, sports, cinema, and fashion. They highlight emerging French-speaking and international artists, constantly evolving both in its media identity and its content.
Demande
Create the graphic identity for *"Dans les coulisses de..."* including the intro, question screen, outro, and credit screen. Then, proceed with editing the various interviews. The video will focus on the series *Power Book IV: Force*, featuring an individual interview with Issac Keys.
Concept
In HypeSoul's graphic charter, typography is central to all visuals, with a dominant black-and-white color scheme. For the design of this format, I chose to illustrate the intro with a photograph of the interviewed actor, accompanied by typographic animation that plays with deformation, inclination, and rotation.