Client
HypeSoul was created in 2013. It is an urban media platform offering content related to music, sports, cinema, and fashion. It highlights emerging French-speaking and international artists, constantly evolving both in its media identity and its content.
Concept
The elements that should be included in this "capsule" are interview excerpts from the artist(s) and behind-the-scenes footage from the music video shoot. It should show the behind-the-scenes process and how the shooting unfolds. To add dynamism to the video, the editing is done in sync with the music from the clip.