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Lovetogether, a sweets brand, aimed to promote their 'Love Collection' on social media. The objective was to create visually stunning content that highlighted the collection's vibrant and romantic appeal, capturing attention and driving engagement.
Lovetogether | Paris, FR
February 2024
- Research & Concept Development I began by researching nature-inspired backgrounds and different textures that would complement the romantic theme of the Love Collection.
- Photoshop Experimentation Using Photoshop, I experimented with changing the colors of the sweets, adding background textures, and incorporating graphic elements to enhance the visuals. I focused on finding the right balance between vibrancy and elegance.
- Refining the Visuals Through multiple iterations, I fine-tuned the compositions to ensure they aligned with the brand's identity and the collection's theme.
The main challenge was to create a unique and visually appealing presentation of the sweets while experimenting with various colors, textures, and graphic elements to strike the perfect balance.
The final deliverables were a series of high-quality image files showcasing the Love Collection in various creative setups.
A collection of visually striking images ready for social media promotion.
This project emphasized the importance of experimentation and iteration in achieving visually compelling results.