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Elea Wetzel | Toronto, CA
December 2024
- Concept & Drafting I started by brainstorming ideas and sketching multiple drafts to explore different compositions and styles.
- Experimentation I tested various layouts, color palettes, and textures to find the perfect balance between warmth and festive energy.
- Final Illustration Once I refined my concept, I used Procreate to bring the illustration to life, adding final details, shading, and textures to enhance the overall aesthetic.
The goal was to design something unique that stood out among traditional holiday posts, capturing the festive spirit while reflecting my personal artistic style.
The final deliverable was a high-quality, square-format illustration optimized for social media, designed to spread holiday cheer in a unique and artistic way.
A festive and visually engaging illustration for social media.
This project reinforced the importance of iteration and experimentation.